When you write about yourself — in your bio, your website header, or how you introduce yourself in conversation — who's in your head?
A specific person I know well — someone I've worked with or would love to work with. I can picture exactly who they are and what they're dealing with.
I write for a broader audience — I don't want to leave anyone out who might need what I do.
Think about the last post or article you shared. What was the first sentence actually about?
What I do, how I work, or what I offer — my process, my background, or my services.
A situation, frustration, or moment my ideal client would recognize immediately.
When someone lands on your website or social profile for the first time — what does your message lead with?
What I do and who I work with — my services, my specialty, or my credentials.
A problem, frustration, or situation my ideal client is already living with — before I mention what I offer.
Let's look at your core offer. When someone asks exactly what they're paying you to deliver, how is it packaged?
It's tied to my execution or time — access to me, ongoing monthly support, hours of consulting, or custom design assets.
It's tied to a singular, defined transformation — a locked milestones process with a clear finish line.
Let's talk about how you set your prices. When you look at what you charge compared to the rest of your market, what's the strategy?
I try to stay accessible, fair, or competitive — I don't want to price myself out of the room for people who need me.
My pricing is based entirely on the economic value of the outcome — it doesn't change based on who's asking or how long it takes.
When a new prospect wants to find out how to hire you or buy your core package, what is the path they have to follow?
They have to request a custom proposal, message me directly, or hop on an introductory discovery call so I can put together an individual plan for them.
They enter through a singular, public entry point — a low-friction workshop or an asset audit — where the diagnosis is predefined and standardized.
We caught the misdirection. Tell us where to send it.
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